For over a decade, Xero has helped small businesses and accountants manage their finances more efficiently through intuitive, cloud-based accounting solutions. This project focuses on a homepage UX audit and redesign, aimed at improving how Xero communicates its value and guides users toward key actions such as starting a free trial and exploring core features. The work evaluates and reimagines the homepage experience as a scalable, user-centered interface—ensuring clarity, consistency, and accessibility across devices while supporting Xero’s conversion and growth goals.