Led the rebrand and end-to-end design of the website, with a focus on UX/UI improvements and content structure. Designed and developed key user journeys including a “Where to Buy” locator and a recipe-driven experience to better connect products with real-life usage. Alongside the digital experience, I created 3D product packaging visuals to elevate product presentation across the site and marketing channels. The work extended into a cohesive design system applied across print, email marketing, and social campaigns, ensuring consistency across all touchpoints.