SOVA
Sweden's largest retail chain of beds and the world's largest manufacturer of mattresses.
Creative Direction Branding UX Design Web Design Web Development
SOVA is a rewards and recognition platform powered by hand-curated experiences. It enables companies to give employees personalized experiential rewards. We refreshed Blueboard’s brand and designed a demand-gen website that inspires companies to join the platform.
*Clients are empowered to evolve their websites on their own. Live websites may not reflect our original designs.
We wanted the new branding to resonate with enterprise clients, without compromising Blueboard’s personality. Authentic photography—much of it sourced from Blueboard’s social channels—gets people to imagine the impact of experiential rewards. Punchy type gives messages a sense of authority—without the corporate trappings—and an electric color palette brings the fun-loving energy.
We wanted the new branding to resonate with enterprise clients, without compromising Blueboard’s personality. Authentic photography—much of it sourced from Blueboard’s social channels—gets people to imagine the impact of experiential rewards. Punchy type gives messages a sense of authority—without the corporate trappings—and an electric color palette brings the fun-loving energy.
The Blueboard Ripple and Gloji icons are signature brand elements. They’re inspired by the life (and business) changing impact of Blueboard rewards. As opposed to cash or gift cards, experiences generate shareable stories that ripple outwards and positively affect far more people than recipients alone.
We brought Heco on with a big goal of creating a new brand identity that communicated the value of rewarding top employees with Blueboard experiences. The process from ideation and discovery to execution was one of the best partnerships I've had in my +15 years in marketing. Since launching the website, we've seen new user growth of +140% YoY (fueled by the new site's ability to index more effectively for SEO), and more importantly, +215% YoY growth in goal conversions (users requesting demos on our website). I can't recommend working with Matt, JT, and the Heco team more, and look forward to our continued
TEMPUR
Lead UX & UI, eCommerce, Marketing Communications
Kingfisher Foods
Number one in the world for Mattresses
