Tempur's collaboration with Serena (GOAT) Williams is part of an integrated marketing campaign that features the tennis great training on-court (showcasing her powerful 120 mph serve) and the superior pressure point relief she enjoys by powering up on her Tempur at night.
Tempur launched a high-profile campaign featuring Serena Williams to elevate its brand positioning globally. The campaign required a cohesive and premium creative presence across all digital touchpoints, aligned with both brand guidelines and regional nuances. My responsibility was to take the master brand creative and translate it into effective, performance-optimized assets for various international markets.
