Serena X TEMPUR
SLEEP IS POWER
Brand Design & Marketing Communications
Tempur's collaboration with Serena (GOAT) Williams is part of an integrated marketing campaign that features the tennis great training on-court (showcasing her powerful 120 mph serve) and the superior pressure point relief she enjoys by powering up on her Tempur at night.
*Clients are empowered to evolve their websites on their own. Live websites may not reflect our original designs.
Hub redefined what it means to live like a college student. Think killer interior design, awesome amenities, and rooftop pools. But as the category they created matured, a gap grew between Hub’s product experience (living at a property) and its brand experience. We helped close it by rethinking and reinvigorating Hub’s brand. We created an artful new brand design to make Hub a leader in personality and style. And we wrote new narratives and messaging to express what Hub stands for and inspire residents to sign a lease.
Hub redefined what it means to live like a college student. Think killer interior design, awesome amenities, and rooftop pools. But as the category they created matured, a gap grew between Hub’s product experience (living at a property) and its brand experience. We helped close it by rethinking and reinvigorating Hub’s brand. We created an artful new brand design to make Hub a leader in personality and style. And we wrote new narratives and messaging to express what Hub stands for and inspire residents to sign a lease.
Localizing properties with designs and stories inspired by their locations is a key aspect of the new brand. The platform we created is easy to scale as new properties open. We developed a color and iconography system to give each property its own unique character. We worked with local brand ambassadors to write localized headlines and stories. And we created a standard set of design templates to streamline marketing efforts and drive brand consistency at the property level.
I want to say that Heco was the inspiration for our website way before I knew them. I want to say that they can take a lump of coal with good intention, breathe a soul into it and turn it into something I’d put on a billboard. I want to say that we’re incapable of consensus but Heco takes it in stride and shows us exactly what we’re looking for before we know what we’re looking for. I want to say they were instrumental in taking our flagship brand from just a logo to an entire platform. I want to say they make my job easier, more fun, and more inspiring. But I won’t say those things because I’m selfish. And you should totally not
TEMPUR
Lead UX & UI, eCommerce, Marketing Communications
Kingfisher Foods
Number one in the world for Mattresses
